Privacy Policy

Tore Smith Food Privacy Policy

This Privacy Policy has been adopted by Tore Smith Food AB, and applies to our processing activities in relation to, inter alia, end-users of our services, visitors of our websites and social media pages (“Digital channels”), and individuals communicating with us.

Tore Smith Food is committed to protect and respect your privacy. Therefore, you are encouraged to carefully read this policy. If you have any concerns, please feel fre to contact us.


1.1            Personal data is all information that directly or indirectly (i.e. together with other information) may identify an individual. This means that a wide range of data, such as names, contact details, IP addresses, and behaviour and choices made online are personal data.

1.2            Data processing is any operation or set of operations performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, storage, adaptation or alteration, blocking, erasure or destruction of personal data.


2.1            Visitors to our website and Digital channels

When you visit our website and Digital channels we may process:

  • Information you have volunteered, such as name, date of birth and contact details; 

  • details of your visits to our website and Digital channels, this may include search terms you use, likes, shares;

  • campaign traffic data;

  • sales via this website;

  • personal information that does not identify you ("Grouped Data"). Grouped Data may include gender, region, household and age;

  • technical data, which may include URL information, cookie data, your IP address, the types of devices you are using to access Tore Smith Food website.

We process your data for the following purposes:

  • To monitor and improve our products and services, e.g. in order to optimize the website and our digital channels, make it more user friendly and for follow up [and statistical purposes, if applicable];

  • to measure the performance of an advertising/digital campaign;

  • to target and reach audience online;

  • to communicate with you, e.g. through our Digital channels, monitor social posts, brand sentiments and newsletters;

  • to analyse information for individual profiling in order to offer personalized ads, offers and other customized information.

We process your data for the following purposes:

  • To handle our customer relation e.g. identifying you as a customer; and

  • to fulfil the contractual obligations e.g. provide services.

2.2            Subscribers to newsletters or to marketing contests

Consistent with the permission you have given us by opt-in and by consenting to our terms and conditions we may process:

  • Name, gender, telephone, address and email address;

  • date of birth; and your social security number.

We process your data for the following purposes:

  • Direct marketing purposes including providing you with newsletters, offers and promotions on products and services by email, if you have requested such information. You can opt-out from these by clicking a link in each message sent through email (unsubscribe);

  • to fulfil contest; and

  • to comply with legal obligations, e.g. report contests to the Swedish National Tax Board (Sw: Skatteverket).

2.3             When you communicate with us

When you communicate with us we may process:

  • Information you have volunteered such as your name, home and/or delivery address, telephone number, e-mail address, data of birth, demographical information, interests, preferences, payment information and case information.

We process your data for the following purposes:

  • To fulfil a request from you or respond to your inquiries e.g. to handle customer complaints.


Tore Smith Food processes personal data in accordance with applicable personal data protection legislation. Within the EU/EEA, the general data protection regulation ("GDPR") will apply from 25 May 2018.[1] 

We will process your personal data when it is necessary to (i) fulfil a request from you or respond to your inquiries (ii) comply with a legal obligation. Your data may also be processed when it is necessary for the purposes of a legitimate interest for Tore Smith Food, inter alia, to market, improving our services. If a certain data process requires your prior consent, we will collect such consent before carrying out the processing in question.

Personal data that we request from you and indicated as mandatory is required to be provided in order for us to provide the service, e.g. for statutory, contractual, administrative or technical reasons.


We will only keep your information for as long as we need it: (i) to provide you with a product/service; (ii) to improve our services; and (iii) for legal and audit purposes. We have routines in place to ensure that personal data is deleted thereafter.


5.1            Tore Smith Food may engage third parties for the provision of services to Tore Smith Food, such as provision of IT-systems, services and other activities. Your data may be shared with and processed by such service providers on behalf of Tore Smith Food as required for the provision of the services to Tore Smith Food. Within the use and provision of such services, your personal data may be transferred to countries outside the EU/EEA (third countries). In relation to such third country transfers, certain security measures will be taken in order to protect your data and ensure that the data keeps an adequate level of protection, e.g. by entering into a data transfer agreement including model clauses issued by the EU Commission and available on the EU Commission's website.

5.2            Personal data may be disclosed to a third party if we are required to do so according to applicable laws and regulations or in order to detect and prevent fraud or other security or technical problems.

5.3            Companies which are processing personal data on behalf of Tore Smith Food are obliged to sign an agreement with Tore Smith Food in order to ensure a high level of protection for your personal data.


We strive to provide a high level of protection in all our personal data processing. We have therefore taken organisational and technical security measures in order to protect your personal data from unauthorised access, use, alteration and erasure.